CRITICISMS OR DRAWBACKS OF THE AGENDA SETTING THEORY

 After  thoroughly  reading through the agenda setting theory of the media,it is with no doubt that this theory has few challenges that need to be address.For me this challenges can be divided into two main parts and these are the process and identity .These problems are critical because each has implications that might call into question the value of agenda setting theory.
 

 The process problem has to do with the nature of the agenda setting process specifically the degree to which the agenda setting process is automatic and unthinking.This is because,the mass or the audience are faced with the challenge of waking up only to be told what to think for the day and what to discuss.

Identity for me has been a challenge as it asked whether the new concept of attribute agenda setting will become indistinguishable from framing or traditional persuasion research.As it does not give room for the audience to decide which issues should be framed but rather the journalist who worked within the media.The above criticisms or drawbacks are indeed undeniably a force to reckon with as far as the theory of agenda setting is concerned.